Traditionally, search engine marketers and web developers worked independently. However, these days it is difficult to have either one of them operate in a vacuum. With this book, we place search engine optimization in a brand new light, evangelizing that SEO should be done by the PHP programmer as well. (Note: the SEO ASP.NET edition of this book will also be available soon.)
The SEO Book For PHP Developers
This unique PHP/SEO book will teach you that if you architect the site properly, PHP can help you make friends with Google, Yahoo!, and MSN. Assuming a bit of PHP experience, the book will teach you the skills you need to create and maintain a search engine friendly web site, and avoid common pitfalls that confuse search engine spiders. The book discusses in depth how to to facilitate site spidering, and analyzes the various technologies and services that can be leveraged for site promotion.
This is a programming book, and it contains many step-by-step coding exercises. Some of the topics covered include the following:
- Understanding the criteria that influence search engine rankings
- Building keyword-rich URLs using PHP, Apache, and mod_rewrite
- Using the HTTP headers to properly indicate the status of web documents
- Relocating content using the proper HTTP status codes
- Coping with duplicate content effectively to avoid penalization
- Avoiding being the victim of black hat SEO techniques
- Implementing geo-targeting and cloaking using IP delivery
- Promoting your site using web feeds and social bookmarking
- Optimizing your web pages using better HTML and JavaScript
- Enhancing existing web sites
- Using search engine and traditional site maps effectively
- SEO for WordPress blogs
- Building a SE-optimized E-Commerce catalog case-study
1 comments:
thank's 4 share..
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